Toshiba’s Saudi partner ABMS host an Open House event in Riyadh

Toshiba’s Saudi partner ABMS host an Open House event in Riyadh

From 20th to 23rd January 2025, Toshiba and Arabian Business Machines Co. (ABMS) came together to host an engaging Open House event at ABMS headquarters in Riyadh, Saudi Arabia. Customers and industry professionals gathered to explore the latest advancements in Toshiba’s printing technology, fostering meaningful discussions and actionable insights for a wide range of industries.

Showcasing innovation at its core, Toshiba presented a comprehensive range of multifunctional printers, along with specialised solutions for barcode and label printing. Customers were invited from various sectors to experience live demonstrations of these advanced features in action. Key highlights included the introduction of Toshiba’s A4 Color models, designed to enhance the productivity of small workgroups while maintaining compact and efficient functionality.

Attendees were also treated to practical demonstrations of desktop barcode printers and portable printers, with real-world applications for FMCG and healthcare industries. These sessions showcased how Toshiba’s solutions can seamlessly integrate into diverse workflows, improving efficiency and supporting critical business operations such as labelling and Business Continuity Planning.

Conversations during the event centred on how Toshiba’s printing technology meets the evolving needs of modern businesses. Whether it was reducing downtime, enhancing reliability, or adapting to industry-specific challenges, the event underlined Toshiba’s role in delivering value-driven solutions.

Adding to the significance of the event, Manzoor Ahmed (Division Manager, ABMS), Sibin Nelson (Sales Manager, Toshiba Gulf FZE), and Bhavik Mahale (Product & Solutions Manager, AIDC) engaged with attendees, providing insights into the technology and its capabilities. Their presence ensured a well-rounded experience for participants, blending technical expertise with practical advice.

This successful collaboration between Toshiba and ABMS not only demonstrated a shared commitment to empowering businesses but also reinforced their focus on delivering innovative and reliable solutions. By combining cutting-edge technology with practical demonstrations, the Open House event provided attendees with a clear vision of how Toshiba’s products can transform workplace efficiency.